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A business plan is a valuable asset to any new nonprofit organization, and can help communicate your organization's strengths, opportunities and services while clearly defining the unmet needs that you seek to address. According to tess.com, a business plan for a nonprofit corporation is a way to make a good first impression on funding sources, government agencies and the communities that you will be helping. |
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Step 1 Create a title page for your business plan that includes the name of your organization as well as the names of your major board members and executives. List all relevant contact information on this page, including email addresses. Step 2 Begin with a section entitled "Organization Summary" that describes the character and values of your organization. Relate your plans for the company's size, geographic and demographic scope, organizational structure and future goals in this section. Step 3 Document the needs that your organization will serve in the "Needs Analysis" section. Use this section to provide evidence of the unmet need that your organization will serve. Written endorsements from people with firsthand knowledge of the unmet need should be given alongside census data and other quantitative evidence. Step 4 Describe the way your organization will meet the needs presented in Step 3 in the "Services" section. Provide a narrative of how your organization works, who is responsible for what activities and exactly how your services will be performed. Include flowcharts and process maps in the appendix. Step 5 Create a section entitled "Market Analysis" that summarizes the demographic, geographic, behavioristic and psychographic characteristics of the groups your services will target. This section should provide an overview of your findings; place the raw data supporting your findings in the appendix. Step 6 Describe your intended marketing and fund-raising activities in the "Marketing Plan" section. Explain how your organization will become known and trusted by funding sources, and which funding sources you intend to pursue. Describe how your organization will handle public relations issues and which executives or board members will be charged with overseeing marketing activities. Step 7 Describe the qualifications and experience of your board of directors and key management personnel in a section entitled "Management Overview." This section should include brief summaries; include full resumes, licenses and other supporting documents in the appendix. Step 8 Create a "Financing" section outlining projected cash inflows, outflows and funding needs for the next three to five years. Include budgets as well as detailed information on the capital requirements of each service you will provide. Attach projected financial statements to the appendix. Step 9 Create an "Executive Summary" section after all other sections have been completed. Place this section before all other sections; it serves as an introduction to the remainder of your plan, and it is your best chance to make a good impression. Your executive summary should provide highlights from each section, and should not exceed one page in length. Step 10 Include supporting data for all sections in an appendix. Items such as letters of endorsement, board members' resumes, census data, financial statements and licenses should be included here. |
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