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Skiing is enjoyed by hundreds of thousands of people every year. Some choose to visit ski resorts for a memorable family vacation, while others enjoy the scenic beauty without hitting the slopes. Even in the recession of 2009, The Huffington Post reports that some ski resorts in Colorado were still earning profits upwards of $180 million. If you would like to own a piece of a snowy mountain and, better yet, a piece of those profits, consider opening a ski resort. |
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Step 1 Choose a location for the resort. Though Colorado and Vermont are popular destinations, even Arizona has snowy peaks. The location will depend on competition and amount of money you can spend: setting up shop in Vail, for example, will be costlier and more competitive than choosing a remote location like Flagstaff, Arizona, which offers cheaper land but little name recognition. Step 2 Buy necessary items. Many skiers, especially novices, will want to rent their equipment. Therefore, the resort should be stocked with rental skis and snowboards in addition to helmets, goggles, and padding. Running a gift shop with this gear is advisable as well. Step 3 Get capital and financing. Inc.com notes that snowmaking equipment alone costs several million dollars. Land can also cost several hundred thousand dollars, as well. Therefore, those who wish to open a ski resort must be prepared to spend millions in start-up costs. Step 4 Advertise extensively. Like all vacation destinations, you must advertise your ski resort to a select demographic. Will the resort cater to families and be child-friendly? Or will the resort target young couples looking for a romantic getaway? While targeting both audiences is appealing from a financial standpoint, few childless couples will appreciate a resort full of children, and parents may not be pleased with a lack of child-friendly amenities. Step 5 Hire knowledgeable staff members. Scour the area for local ski teachers and offer them full-time positions at the resort. Your business will also need accountants, reservation agents, cooks, servers, mechanics, and a number of other positions relevant to the business. Robert Pfister and Patrick Tierney in their book "Recreation, Event, and Tourism Businesses" suggest hiring a business partner with strong credentials in recreation management who will be willing to oversee the operation. |
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