Obtain a merchandising license directly from the sports leagues if qualified. Only certain watch manufacturers qualify. However, resellers can follow the other steps to sell licensed sports watches. Contact the following leagues to start the licensing process:National Football League,National Basketball Association, Major League Baseball,National Hockey League.

Contract with a wholesale supplier of licensed sports watches if unable to qualify for a direct license. Individuals seeking to resell licensed products do not need a direct merchandising license. They sign an agreement, buy wholesale, and mark up the prices to earn a profit. Speak to a local sporting goods store to find the best licensed wholesalers.

Negotiate consignment agreements with gift shops. The shop displays the watches free of charge to the shop, and the seller splits the profits with the shop.

Get a merchant account for offline sales. A merchant account is an agreement with a bank that allows the seller to accept credit card orders. The merchant account allows for selling in stores, over the phone, or through snail mail. The bank keeps a small percentage of each sale as a processing fee, and the seller pockets the rest.

Set up a website with PayPal.com ordering. Sellers can easily sell through PayPal without the usual hassle of getting a merchant account. PayPal provides the exact order buttons that lead to order pages for the sports watches on the website. Sellers using this method accept all the money directly from the sale and ship the watches to the customer.

Increase sales locally by organizing fantasy sports leagues. Give away watches as a prize for winning the league championship.

Increase sales even more by starting an affiliate program through an affiliate network (see Resources). Affiliates sign up to the website through the network and keep a percentage of the sale. Watch sellers using this method save on advertising costs by getting the affiliates to do the selling.