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A soymilk business provides you with the opportunity to make a profit from its primary product--soymilk--and also from the by products of the soymilk production process, such as okara, or the pulp that you strain out after boiling and pureeing the soybeans. The ingredients for producing soymilk are relatively inexpensive, even if you use quality materials. Packaging can be relatively expensive, but you can lessen the cost by increasing your volume, or you can implement creative packaging solutions, such as charging customers a deposit on bottles and encouraging them to return them. |
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Step 1 Develop a market for your soymilk. There are quite a few companies producing and selling nationally distributed brands of soymilk so, unless you have considerable capital resources, you will probably be more successful targeting a niche where the bigger brands can't effectively compete: direct sales of a locally produced product. Design a fresh product with an appealing flavor, and market it either through retail outlets that specialize in local, artisan products, or directly to consumers at farmers' markets or at a storefront of your own. Step 2 Calculate a scale of operations that will enable you to make a respectable profit without needing to finance costly expansions. Your company should be large enough that you can save money by buying soy beans in bulk, and your operations should be streamlined enough to enable you to achieve modest economies of scale. Step 3 Offer your customers the opportunity to place a deposit on glass bottles, and then return these bottles for a deposit refund. Install a dishwasher so you can sterilize your bottle returns to meet health department standards. Step 4 Develop a companion product such as a soy based meat analog that makes use of the strained soy bean pulp, or okara, which is a by product of soy milk production. Market and sell this product to your core customers. |
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